Boat Safety PSA: What is Your Reason For Wearing a Lifejacket?
It’s Red Cross Water Safety Week – so what a better time to release another great NWT water safety resource!
The Territories have a drowning rate 7 times than the Canadian drowning rate, with males making up an overwhelming majority of fatalities. Ensuring everyone in your boat is wearing a properly fitted lifejacket helps to bring everyone home safely!
Over the last two years,with funding support from Transport Canada, we worked with Team Giles at the University of Ottawa and residents in Deline, Inuvik, and Lidlii Kuewe to create a collection of free community-oriented boat safety resources for NWT residents. This Boating Safety PSA is the final resource in the collection.